Privacy Policy

Effective date: July 16, 2026 · Last updated: July 16, 2026

Tendra ("Tendra," "we," "us," or "our") is operated by Luemonora LLC. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. Tendra is a dating and community app for people affected by sexually transmitted infections (STIs) — our tagline is "Love without stigma."

By creating an account or using Tendra, you agree to this Privacy Policy. If you do not agree, do not use the app.

1. Who this applies to

Tendra is intended only for people 18 years of age or older. We do not knowingly collect information from anyone under 18.

2. Information we collect

2.1 Information you provide

• Account details: name/display name, email address, and birth year (used with your zodiac to display your age; the picker cannot select an age under 18, and you must certify you are 18+). We do not collect an exact date of birth.
• Profile information: gender, dating interests, photos (public profile photos and private album photos), bio/about text, lifestyle attributes (e.g. drinking, exercise, diet, pets), languages, interests, personality (Myers-Briggs) and zodiac, relationship and family preferences, and an optional avatar.
• Health-related information (special category / sensitive data): Tendra is a community for people affected by STIs. Information you choose to share — including your "community status," posts, comments, chatroom messages, and profile content — may reveal or imply health-related information. You provide this information voluntarily, and we process it only with your consent — where EEA/UK GDPR applies, your explicit consent (Article 9(2)(a)) — which you give by choosing to add it to your profile or posts. You can withdraw that consent at any time by editing or removing the information, using the app in avatar-only / anonymous mode, or deleting your account (Section 9); withdrawal does not affect processing that already happened. We never use your health-related information for advertising, and we share it only with the service providers in Section 8 (storage and safety moderation) acting on our instructions.
• Messages and community content: direct (1:1) messages, community posts and comments, and chatroom messages.
• Support communications: messages you send us, including through the in-app "Tendra Team" chat.

2.2 Information collected automatically

• Location: approximate or precise GPS location (with your permission) to show nearby people and enable distance filters. You may instead set a manual city override.
• Device identifiers: a device identifier/fingerprint used for security, fraud prevention, and to enforce account bans (preventing banned users from evading bans by creating new accounts).
• Usage and diagnostic data: app activity, crash reports, and error logs.
• Advertising identifier (iOS IDFA / Android Advertising ID): used to deliver and measure ads, only with your consent on iOS (see Section 6).

2.3 Purchases

When you buy a premium subscription, the purchase is processed by Apple App Store or Google Play — we do not receive your full payment card details. We receive and store purchase/receipt data (product, transaction ID, purchase and expiry dates) to validate and maintain your subscription.

3. How we use your information

• Create and operate your account and profile.
• Provide core features: discovery/matching, messaging, community feed and chatrooms.
• Process and validate subscriptions and premium features.
• Keep Tendra safe: moderate content, investigate reports, and enforce our Community Guidelines and Terms (including bans and ban-evasion prevention).
• Send service messages and push notifications (e.g. new matches, messages, likes).
• Show and measure advertising (free tier).
• Diagnose crashes and improve the app.
• Comply with legal obligations and enforce our rights.

Legal bases (EEA/UK GDPR). Where GDPR applies, we rely on: performance of our contract with you (operating your account and the core features); your consent (marketing communications, iOS ad tracking, and — as explicit consent — the health-related information described in Section 2.1); our legitimate interests (safety, security, fraud and ban-evasion prevention, and service improvement); and legal obligation (e.g. accounting and responding to lawful requests). Where processing relies on consent, you can withdraw it at any time.

4. Content moderation and staff access

To keep Tendra safe, authorized Tendra staff may review content you submit — including profile information, photos (both public and private), and messages (both direct and chatroom) — when investigating reports, enforcing our Community Guidelines, providing support, or where required by law. Private photos and private messages are not visible to other users, but they are accessible to our moderation team for these purposes.

We also use automated moderation: SightEngine analyzes uploaded images and text for prohibited content (e.g. nudity, weapons, hateful or abusive language).

5. How your information is stored and protected

• Photos are stored with our cloud storage provider, Backblaze B2. Public profile photos are served via standard content-delivery URLs. Private album photos are stored in a separate storage bucket, under separate access credentials, and are served only via time-limited links that expire after about one hour. If credentials for our public photo storage were compromised, private album photos would remain protected by a separate credential set.
• Access to a user's private album is granted only through an in-app request that the owner controls.
• We use technical and organizational measures to protect your information. However, no method of transmission or storage is completely secure, and photos and messages are not end-to-end encrypted — they are stored on our systems and, as described in Section 4, are accessible to authorized staff for safety and support.

6. Advertising and tracking choices

The free version of Tendra shows ads through Google AdMob. On iOS, before any tracking that uses your advertising identifier, we present Apple's App Tracking Transparency prompt — if you decline, we do not use the IDFA to personalize ads. You can change this anytime in your device settings (iOS: Settings → Privacy & Security → Tracking; Android: Settings → Google → Ads). Upgrading to premium removes ads.

7. Marketing communications

We send marketing messages (offers, feature announcements) by email or push notification only if you opt in — the marketing checkbox at signup is unticked by default, and we record when you give consent. You can withdraw at any time in Settings → Marketing & offers (turn off email or push individually, or use "Unsubscribe from all marketing"), and every marketing email we send will include an unsubscribe link. Opting out of marketing does not affect service messages we must send to operate Tendra (e.g. sign-in links, purchase confirmations, safety notices). Non-essential push notification categories (likes & matches, messages, community) can be controlled separately in Settings → Notifications.

8. Third parties we share information with

We do not sell your personal information. We share information with service providers that process it on our behalf:

We may also disclose information to comply with law, enforce our Terms, or protect the rights, safety, and property of Tendra, our users, or others; and in connection with a merger, acquisition, or sale of assets.

9. Data retention and deletion

We retain your information for as long as your account is active or as needed to provide the service. You can delete your account at any time in Settings → Delete Account. When you delete your account, we permanently delete your account, profile, and messages, and photos are fully removed from our cloud storage within 24 hours. We may retain limited information where required for legal, security, fraud-prevention (including ban-evasion records), or accounting purposes.

Typical retention periods:

• Account, profile, photos, messages, community content: kept while your account is active; deleted when you delete your account (photos removed from cloud storage within 24 hours).
• Magic sign-in links: expire after 15 minutes.
• Purchase/subscription records: kept while your subscription is active, then as required for tax, accounting, and dispute purposes.
• Moderation, enforcement, and ban-evasion records (including device identifiers of banned accounts): kept as long as necessary to keep bans effective and Tendra safe.
• Crash and diagnostic data: retained by our crash-reporting provider for approximately 90 days.
• Server logs: retained for a limited period and routinely rotated.

10. Your rights

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. Residents of the EEA/UK (GDPR) and California (CCPA/CPRA) have specific rights, including the right not to be discriminated against for exercising them. To exercise any right, contact us at support@tendra.date. Many actions (profile edits, account deletion, ad opt-out) can be done directly in the app.

11. International transfers

Your information may be processed in countries other than where you live, including the United States. Where required, we use appropriate safeguards for such transfers.

12. Children

Tendra is for adults 18+. We do not knowingly collect data from minors. If you believe a minor has provided us information, contact support@tendra.date and we will delete it.

13. Changes to this policy

We may update this Privacy Policy. We will post the updated version with a new "Last updated" date and, where appropriate, notify you in the app.

14. Contact us

Luemonora LLC
Privacy: support@tendra.date
Support: support@tendra.date
7901 4th St N #17350
St. Petersburg, FL 33702, USA